I worked with PUMA and its creative agency on the launch of the Stewie 4, which features WNBA star Breanna Stewart. During a four-hour talent period, I directed three video advertisements. I led four photo campaigns, each with its own set, lighting method, shot list, and visual concept. Together with a team of over 50 people, I was in charge of performance, camera work, composition, lighting, and posing, making constant adjustments to the schedule and cutting or reorganizing shots to keep the best ideas. I also handled video post-production and produced three completed videos and about 40 to 60 campaign photographs used across social media, digital advertising, broadcasting, out-of-home (OOH), retail, the web, and print. This project demonstrates my capacity to think on my feet, manage a large-scale production, and deliver a large number of unique assets within an extremely short time frame with the available talent.